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Show Notes by: Anna Nygren


The Best Plot Twist for Your Business Story: Authenticity


Dawn Gluskin is a storyteller, truth-digger, copywriter & strategist that helps soul-centered entrepreneurs stand out, build their legacy, and live a life they love. She’s been in sales + marketing for 20+ years, built a 7-figure biz, and her words and stories have been published internationally.


Dawn always knew she’d be a writer when she grew up … until the world convinced Dawn that she’d never made any money doing that. So, she went to school for sales & marketing instead, which lead her to starting & growing a tech distribution company from $0 to $3 million. When the company went back down to $0 & Dawn lost everything, it was actually the best thing that ever happened to her. Now, Dawn lives a life she loves, on purpose, & in alignment.

Questions You’ll Hear Today


  1. How is vulnerability a superpower in business?
  2. You say “Authenticity is the new Currency” — what do you mean by that?
  3. In your signature process, you use what you call the “naked approach” — sounds risque. What is that all about?
  4. What advice do you have for somebody who is listening that wants to be more vulnerable & open with sharing themselves & their stories … but it feels scary to them.
  5. You’ve been in marketing for 20 years, 10 of those as an entrepreneur. Out of everything you’ve learned in that time, what is your #1 best business advice for our listeners?

Guest Website:


The Power of Storytelling in Business – 15 page workbook & video training. Download for free at

Doug- @DJDoug

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