Roger Burnett: Standing Out with Social Good Promotions

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Roger Burnett: Standing Out with Social Good Promotions

Welcome back Biz Wiz community, Today we are sitting down with Roger Burnett. As co-founder of PromoCares and PromoKitchen, host of the popular So, You’re in Sales? podcast, executive producer of the PromoCares Radio podcast and co-author of the book Red Goldfish; Promo Edition, Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the 5th P of Marketing. He makes his living as founder of Social Good Promotions, a purpose-based marketing agency.

Questions You’ll Hear Today:

How did you get into promotions? I know you used to be a copier sales guy?
Tell our community a little about your book, and why you decided to write it?
What is the most effective piece of promo material?
What do you think should be the #1 consideration for business owners who want to invest resources to succeed in this economy?
How has COVID shifted how consumers and business view alignment?
What conditions are driving that choice? Has COVID had an effect here? How?
What can a business expect to achieve if they were to adopt a strategy like this?
Mentality is important —- Why is purpose such a strong choice for alignment in your mind?