Welcome back Biz Wiz community, Today we are sitting down with Roger Burnett. As co-founder of PromoCares and PromoKitchen, host of the popular So, You’re in Sales? podcast, executive producer of the PromoCares Radio podcast and co-author of the book Red Goldfish; Promo Edition, Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the 5th P of Marketing. He makes his living as founder of Social Good Promotions, a purpose-based marketing agency.
Questions You’ll Hear Today:
- How did you get into promotions? I know you used to be a copier sales guy?
- Tell our community a little about your book, and why you decided to write it?
- What is the most effective piece of promo material?
- What do you think should be the #1 consideration for business owners who want to invest resources to succeed in this economy?
- How has COVID shifted how consumers and business view alignment?
- What conditions are driving that choice? Has COVID had an effect here? How?
- What can a business expect to achieve if they were to adopt a strategy like this?
- Mentality is important —- Why is purpose such a strong choice for alignment in your mind?
Connect with Roger Burnett:
Twitter: @RogerBurnett & @GoodnessWarrior
Facebook: Social Good Promotions
Website: GOODnessWarrior.com & SocialGoodPromotions.com
Email: Roger@SocialGoodPromotions.com
Book: Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact
Show: So, You’re In Sales? & PromoCares Radio
LinkedIn: Roger Burnett & Social Good Promotions
Instagram: @sogoodpromo
Marketing with Purpose: How to Stand Out from the Competition Meeting Registration
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